Must SEC-TV?

The Atlanta Journal-Constitution is reporting on it's website that the Southeastern Conference is now seriously looking at starting it's own channel by 2009. 2009 is when their current football deal ends with CBS and ESPN and with syndicator Lincoln Financial, formerly Jefferson-Pilot. This would be similar in content as the Big 10's channel for content, a mix of games that used to be in syndication, sports not heavily covered and non sports programming. No word on whether this would be regional or national at this point, but you can clearly see how the conferences are looking at promotion in the future, something that would become essential if the Big Ten Channel is a success.