Guys, seriously, help me out. How am I supposed to know who is sponsoring your halftime show? Just tell me, or give me a sign. Is it really that hard? I just want to know how you can afford that cardboard setup you have. Just one little sign of your sponsors and I'll never ask again. Come on Chris Rose, do your job. In all seriousness, is it really that lucrative for Blockbuster to sponsor the half time show? Are there that many people that don't know what Blockbuster is? Right this second there are 4 different graphics for Blockbuster Total Access. Seriously guys, it can't be that expensive to have Chris Rose, Emmitt Smith, Jimmy Johnson and that other guy sitting at a table. It's bad enough there's a break every 2.8 game seconds, we don't need to be assaulted with ads during halftime.